Yarden Dawn Sartena | Blockcrunch Capital | Women In Tech


1. What is your name?

Yarden Dawn Sartena.


2. Tell us your position and name of your company

I am the Chief Marketing Officer at Blockcrunch – a holdings company for:

Blockcrunch Capital, a leading blockchain advisory firm;

BTCNewYork.com– our growing investor syndicate, connecting investors to the best blockchain related investment opportunities;

BlockchainEvent.com, which seeks to be the industry’s leading blockchain event aggregator; and

Blockcrunch.com, an alternative source for blockchain related news & thought leadership.


3. What’s on your schedule today?

Nearing end of day now, and it was a busy one! Met up with an old friend who is an investor and advisor in crypto – we talked industry strategy and discussed synergies between our firms. The industry is moving at lightning speed, so there is a lot of collaboration. Then I redesigned some of our marketing material.

Later in the day we had an investor meeting for a company who will revolutionize the sports world – Fan Controlled Football League (think Madden-meets-real-life-football).

And tonight, I have a client meeting over a Yankee game (go Yanks!).


4. What was the last thing you googled?

Honest answer? “Miniature Golden Doodle” I am thinking about getting a dog…


5. Which social platform do you prefer – Twitter, Facebook, LinkedIn or Instagram and why?

Tough one! It’s a tie between LinkedIn and Instagram – both for very different reasons. I love LinkedIn for networking and knowledge sharing – there is a strong blockchain community and it’s a great source of information. But traveling to beautiful global destinations & fashion inspiration via my Instagram feed is a guilty pleasure.


6. Women in Tech – What does that term mean to you?

Empowerment, Opportunity, & challenging the status quo.

There’s so much room for women to enter & take space in tech – in so many different capacities. Business development, sales, management, branding, engineering, computer science, the list goes on and on. Technology at its core is about innovation, and women in tech are at the heart of this.


7. What is the one question you wish people would ask you?

What does risk mean to you, and why are so many of us so afraid of it?


8. What’s the key to good networking?

Authenticity & Comfort Zones

One of my favorite reads is a Harvard Business Review article titled “The Authenticity Paradox”. It talks about wrongly viewing authenticity as an “unwavering sense of self,” which in reality often limits ourselves to a narrow perception of who we are and therefore how others see us.

The article discusses experimenting with identities and adapting the story we tell about ourselves in different settings to most effectively connect with others. In short, you cater yourself to your audience.

In networking settings, I find this really important, because it allows us to connect with people that might not fit into our limited narratives.

I also mentioned comfort zones, because meeting new people can be intimidating! But putting yourself out there gets easier each time you do, and it has the potential to open up a whole new network of relationships.


9. What opportunity does tech offer women?

It offers women an opportunity to break out of our conventional roles and expectations in society.


10. What’s the best advice your Mum has given you?

2 things come to mind here:

“Trust your gut”


“Always try look your best and try to be your best”


11. What do you do to unwind?

Business response: I love yoga! I try to go a few times a week to zen.

Truthful response: I am a sucker for a glass of red wine (or two).


12. Which learning resource (on or offline) would you recommend?

Khan Academy is a fantastic resource for continued learning of any and all educational subject matter

Tim Ferris! His podcasts are a must and his interviewees provide a unique and powerful perspectives.

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