1. What is your name?
Laura Kornelija Inamedinova.
2. Tell us your position and name of your company
CEO and Founder, LKI Consulting. Public Relations agency that helps tech companies to be featured in biggest media outlets, such as Forbes, Nasdaq, Financial Times, etc.
3. What’s on your schedule today?
Walking my two dogs in already snowy streets of Vilnius. Checking the main points of communications strategy with my newest client, a trendy FinTech start-up. Several balanced meals across the day. In the evening… maybe finding a new lovely podcast on Netflix?
4. What was the last thing you googled?
Best crypto-related Halloween costumes.
5. Which social platform do you prefer – Twitter, Facebook, LinkedIn or Instagram and why?
LinkedIn! I love presenting my activities here due to user-friendly interface. Also, it is nice to follow inspiring people from various sectors without scrolling through topics which are less interesting to me. Finally, what an advantage it is to see who is checking my profile!
6. Women in Tech – What does that term mean to you?
Surely role models! These are the women who are not afraid of challenges. The term also includes personalities who are disruptive and innovative. They love breaking stereotypes in this male-dominated industry. Last, but not the least – a community of charismatic and exceptional people.
7. What is the one question you wish people would ask you?
Umm… What’s next, Laura?
8. What’s the key to good networking?
It may sound extra banal, but being yourself is one of the keys. Business is full of various personalities – therefore, there is no need to copy someone else when you have to offer something unique! What is more universal, being nice, extrovert and not afraid to ask questions is always a great idea. This creates a close connection with people, for sure.
9. What opportunity does tech offer women?
Apart from an exceptional feeling of unity brought by all this girl power, tech creates new opportunities in careers and allows to discover new hobbies. For example, I am more than happy to see tech related initiatives for ambitious females across the world, such as women hackathons or coding courses for young girls at schools!
10.What’s the best advice your Mum has given you?
Take gloves with you when it’s cold.
11.What do you do to unwind?
12.Which learning resource (on or offline) would you recommend?
The Answer by Allan Pease. It is a fantastic book which may help to sort out the priorities in life or even admit truths which may seem inconvenient at first. Honesty is one of my core values and I believe that it is important to stay open with yourself primarily to move further. Finally, the best thing that this resource is so universal it could be adapted to both professional and private lives!