Juventus football team announced that it is partnering with blockchain-based fan engagement platform Socios.com to launch the ‘Juventus Official Fan Token’
With the clubs huge fan base (over 340 million supporters), Juventus hope to use the technology to give its fans a voice by engaging in a mobile voting and polling platform
Giorgio Ricci, Co-Chief Revenue Officer, Head of Global Partnerships and Corporate Revenues of Juventus says: “Juventus is glad to welcome Socios.com to our partners. At the Club we are always very careful and pro-active towards innovation and new technologies. Together with Socios.com we believe we can offer new opportunities to our worldwide fan base to engage in cutting-edge way with their favorite club”
Many football teams and footballers including Ronaldinho are turning to blockchain technology to bring together worldwide fan bases and create more fan engagement.