De Beers Tracks Diamonds Using Blockchain

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  • The worlds biggest diamond producer De Beers, recently announced that it digitally tracked 100 high value diamonds

 

  • The successful blockchain pilot marked the ‘first time a diamond’s journey has been digitally tracked from mine to retail’

 

  • The new Tracr platform will give consumers more confidence and transparency, ensuring them all diamonds are natural and conflict-free

 

  • Bruce Cleaver, CEO of De Beers Group said “The Tracr project team has demonstrated that it can successfully track a diamond through the value chain, providing asset-traceability assurance in a way that was not possible before.”

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