Bixby is Samsung’s answer to Amazon Alexa, Apple Siri etc
It is not your basic digital assistant, it is a powerful intelligent assistant platform
Bixby, powered by the cloud, acts as the control hub of all your devices, including mobile phones, TVs, refrigerators, home speakers, and any other connected technology
According to The Wall Street Journal, Samsung want to to put AI features and internet connectivity onto all its products by 2020 – ”The goal is to transform Samsung’s stand-alone home appliances into an army of easier-to-use synced devices capable of fielding verbal commands”
The recent announcements of the new Samsung AI centerswill help achieve this goal, with plans to build an internal team of 1,000 AI engineers and researchers by 2020.