Kodak, the American imaging technology company, is making a comeback in the new digital age with the launch of KODAKCoin
Kodak along with WENN Digital, in a licensing partnership, announced the launch of the KODAKOne image rights management platform and the KODAKCoin ICO in January of this year
The platform will create an encrypted, digital ledger of rights ownership for photographers to register both new and old work that they can then license within the platform. The platform promises intsant payment for photography licensing and a secure blokchain platform where photgraphers and agencies can sell their images; giving them full ownership over their work and image rights
“For many in the tech industry, ‘blockchain’ and ‘cryptocurrency’ are hot buzzwords, but for photographers who’ve long struggled to assert control over their work and how it’s used, these buzzwords are the keys to solving what felt like an unsolvable problem,” said Kodak CEO Jeff Clarke. “Kodak has always sought to democratize photography and make licensing fair to artists. These technologies give the photography community an innovative and easy way to do just that.”
More recently WENN Digital, have announced a partnership with six NBA and NHL arenas in the US to provide more than 10 million fans each year access to the innovative KODAKOne blockchain platform, where fans can upload their pictures and videos they take at games securely and get rewarded for engaging and taking part in games.