De Beers Tracks Diamonds Using Blockchain

  • The worlds biggest diamond producer De Beers, recently announced that it digitally tracked 100 high value diamonds


  • The successful blockchain pilot marked the ‘first time a diamond’s journey has been digitally tracked from mine to retail’


  • The new Tracr platform will give consumers more confidence and transparency, ensuring them all diamonds are natural and conflict-free


  • Bruce Cleaver, CEO of De Beers Group said “The Tracr project team has demonstrated that it can successfully track a diamond through the value chain, providing asset-traceability assurance in a way that was not possible before.”

Related Blogs

Leave us a comment