In terms of gender, 77% of men have heard about it and over half of the women (55%). This reflects the sentiment that more women are now entering the crypto space
Interestingly the younger generation, people aged 25-34 or 35-44 are not much more likely to have heard of cryptocurrencies such as Bitcoin
The study found that people who use smartphones, tablets or similar devices to bank are more likely to have heard of cryptocurrencies (69%) than those who do not bank using their mobile device (59%)
Only 9% of people in Europe own cryptocurrency, and 25% expect do so in the future (31% for mobile bankers)
Only a third (35%) of Europeans think Bitcoin spending is the future, and 32% agreed that investing in cryptocurrencies is the future
In terms of the risk factor, 46% in Europe see traditional investments such as shares a more reliable investment than cryptocurrencies. This reflects the uncertainty of investors due to the volatile cryptocurrency markets at present
Overall, men and mobile bankers are more likely to have heard of cryptocurrencies and invest into it.